How to set up a Google My Business Listing

Turn people into customers by setting up, and optimizing, your FREE Google Business Profile.

Step 1: Log in to Google Business Profile

You need a Google account, preferably a business account rather than your personal one, so sign up for one if you need to. Google will give you a choice between a no cost account or a paid Google Workspace. If you already have this, log in to your profile here.

Step 2: Add Your Business Information

At this point, Google will lead you through the process of adding your business name, whether you sell online and/or have a physical location. You can add your website and physical address to help your business get featured on maps and in local business search listings.

Step 3: Verify Your Business

Even if you don't have a physical business location, you'll need to enter a mailing address to become verified. You can choose to receive a verfication code via email, mail, or recording a video (which can sometimes be a more difficult option).

Step 4: Optimize Your Profile

Add your business hours, phone number, and logo/cover image. Add a description of your business and photos of your products or services. You can even add a chat feature where users can send you a message directly from Google search! Highlight what makes your business unique.

Step 5: Keep Your Profile Updated & Respond to Reviews

If you have a holiday closure, add products or services, change your phone number, or have new photos....make sure you keep your profile up-to-date. Nothing annoys a customer more than looking up your hours online and making a trek to your location only to find out your closed. You can also post updates like a new product launch, parkings tips when construction is happening nearby, or seasonal specials or features.